Asia Expansion Index (AEEI)
A governance-led decision framework for universities entering Asia.
This is not a demand index. It is an execution-readiness lens.
Why This Index Exists
Asia is the fastest-growing international education market. It is also where the highest number of university expansion initiatives quietly fail.
Not due to lack of ambition—but because decisions are made without a clear view of execution risk.
Regulatory complexity
Local execution risk
Partner reliability
Brand exposure
The cost of getting this wrong is measured in years—not intakes.
What AEEI Is (And Is Not)
What AEEI Is
A proprietary decision framework
A governance-first lens on Asia expansion
A tool for sequencing markets and entry models
What AEEI Is Not
A country popularity ranking
A recruitment forecast
An agent or vendor endorsement
Asia expansion rewards preparation.
It penalises improvisation.
How Markets Are Evaluated
Each market is assessed across five execution-critical dimensions:
Regulatory Complexity
Demand Quality
Partner Ecosystem Maturity
Time-to-Operational Readiness
Brand Risk Exposure
Scores reflect execution difficulty—not opportunity size.
Market Tiers
Tier 1 — Structured Entry Markets
Predictable regulation, slower but stable growth
Tier 2 — High-Potential, High-Governance Markets
Strong demand with execution complexity
Tier 3 — Demand-Rich, Execution-Poor Markets
Fast volume, elevated brand and operational risk
Market tiering determines entry sequence—not priority.
Cross-Market Insights
Faster markets are rarely safer markets
Execution discipline compounds advantage.
Who This Index Is Designed For
University leadership teams
International strategy and expansion heads
Boards evaluating Asia entry
Institutions planning long-term presence in Asia
It is not designed for short-term recruitment campaigns.
Access & Next Steps
The Asia Expansion Index is not publicly distributed.
Access is provided selectively to institutions aligned with long-term Asia engagement.
This is not a sales funnel.
It is an alignment check.
Asia expansion should be informed—not improvised.
If your institution is considering Asia, clarity is the right starting point.